"Shark" Daymond John's strategies for success

There was a shark circling at Heidelberg on Wednesday, and his tank was Seiberling Gymnasium. Daymond John, FUBU founder and an investor on the reality TV show Shark Tank, was the keynote speaker for the fourth HYPE Day. One of the most highly sought-after branding and marketing experts in the country, John shared his story that is the essence of the American Dream. For his HYPE presentation, he shared what he’s learned from his personal successes as well as failures on his way to becoming a mega-successful entrepreneur. Using SHARK as an acronym, he shared five pieces of advice: Set goals, do your Homework, Amor (love what you do), Remember that you are your brand and Keep swimming.