Prof's article: Why people react to mask-wearing

Heidelberg marketing professor Dr. Salil Khetani and a counterpart in India have had an article published in the mainstream Indian newspaper The Hindu Business Line. The article addresses how to overcome mask reactance.

Salil and his co-author, Anuj Kapoor, explain that reactance occurs when we feel our freedom is being suppressed by an authority and to reassert our freedom, we act in the opposite direction to what the authority dictates.

Their topic is particularly timely in the midst of the COVID-19 global pandemic and various orders that make the wearing of masks mandatory as a frontline tool in helping to prevent the spread of the COVID-19 virus across communities.

They say the wearing of masks vs. not wearing them is a catch-22 situation, and in the article, they explain their rationale for this assessment. They examine the psychological factors associated with reactance and offer suggestions such as reframing messages and getting creative to acknowledge people’s “agency” to choose for themselves. 

You can read the entire article, titled Overcoming Mask Reactance, here.

Latest News & Announcements

Announcements

Heidelberg is taking part in the President's All-In OAC Voting Challenge with a goal of increasin

Last chance to register for the Fifth Third Bank budgeting session on Tuesday, September 29 at 3:30 pm.

The Heidelberg COVID-19 dashboard is being updated regularly.

The Owen Center for Teaching and Learning
The next deadline for grants from the Pepsi Fund and the Martha and Ernest Hammel Student Research Fund to support student research and/or travel to professional conferences is October 1, 2020.
Keep the Castle Connected provides students a way to remain connected during quarantine. Student will have daily opportunities to connect with a Stoner Health and Counseling Center staff as well as other students. Students will be able to meet via Zoom and be presented with a brief Mindfulness activity and then engaged in a light hearted discussion/conversation. These sessions are not therapy sessions and are meant to allow students to remain connected to others on campus. Students will need to email counseling@heidelberg.edu